SELLING TO INTERNATIONAL MARKETS

We live in a new electronic world, where global marketing rules.  This 8-week seminar explains the new tools needed to capture a global market for your product, service, book or other messages.

Week 1:  What' new in communications today

Week 2:  Major trends and what they mean to you

Week 3:  Self-publishing

Week 4:  Finding your external markets:  The Magazine Market

Week 5:  The Book Market

Week 6:  Online Publishing

Week 7:  Publicizing and Marketing with new technology

Week 8:  The e-book and the e-zine

8-week classes begin the first Friday of each month - or take it as a One-on-One and begin immediately upon registration

                    Take as a One-on-One course:
                    1) begin any time,
                    2) work one-on-one with your instructor, and
                    3) take up to 12 weeks to complete.

Fee: $ 240.00  $300.00 for One-on-One

Type

8-Weeks $240.00 One-on-One $300.00

Synopsis of workshop:

HOW TO GET PUBLISHED

IN THE INTERNATIONAL MARKETS

Whether you’re a manufacturer, wholesaler, retailer, service provider or government entity, you either are or will soon be affected by global competition. We’re living in a time of rapid growth and change. As existing systems, products and services are rapidly becoming obsolete, there is a need for constant learning and innovation. Someone out there is inventing a process, a product or service that could make you obsolete overnight, and you know it. You may even know what that process/product/service will focus on, yet not have the slightest idea what you should be doing about it. It’s a problem waiting to happen in the 21st Century.

We live in an environment today of what I would call the datasphere. Cell phones; the Internet; voice mail; email; RealAudio and RealVideo -- all these newly-exploding forms of communication can instantly transmit information anywhere around the world in seconds. This is a great thing, but it results in quick, constant change. There are predictions that entire industries, such as travel agencies and stock brokerages, will disappear and be replaced by the net.

Because of the speed of change, the number of jobs eliminated from the traditional market is probably going to grow exponentially. In the U.S. alone we are currently losing 500,000 jobs a year which are replaced by technology, and some predict that by 2005 this will grow to a million jobs a year. In the past five years Europe’s fastest growing companies created more than 180,000 jobs - just as Europe’s largest companies slashed their payrolls by 600,000.

The 21st Century offers opportunities, not problems, to those who learn and innovate. Growth and change are the result of rapid world-wide communication. Are you and your company ready?

Do you know what kinds of products and services will satisfy your customers wants and needs in five years? More importantly, do you know how to create communication tools that will convince your clients and customers that you can solve their problems?

Your new communication tools include:

ONLINE EDUCATION (employees, suppliers and clients/customers)

FAXES

WORLD WIDE WEB: email, discussion groups, chats, Internet phone, video conferencing

ELECTRONIC PUBLISHING (books, articles, websites, e-zines)

ON-DEMAND PRINTING (books, manuals, articles)

Today’s trends and opportunities allow you to publish quickly and cost-effectively, whether you choose print or electronic vehicles such as CD-ROM or online publishing. Digital books are also emerging, changing the very concept of what a book is.

Self-publishing is a growing trend, becoming a more and more respected and effective way to get your message before your public. Includes books, magazines, e-zines, newsletters

Internet and TV marketing are blossoming - even creating new markets and changing what gets published and when.

WHAT YOU NEED TO KNOW:

Electronic publishing and marketing have changed the face of publishing. It’s a new ball game, and rapid change will continue into the 21st Century. To position yourself and your message in this dizzying marketplace, there are some things you need to know. Given these rapidly changing realities and the speed with which new information must be delivered to its audience, it becomes crucial to know five things if you are to achieve marketing and publishing success:

1. Who is your audience?

2. What is your message?

3. What publishing vehicles are available to you?

4. What will these vehicles do for you and your message?

5. How can you get published in the vehicles of your choice?

*****

The full workshop gives detailed information on the above five points.