Your guide to success in the 21st Century:
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"Whether you are a manufacturer, wholesaler, retailer, service provider or government entity, you either are or soon will be affected by global competition....Every company, organization and corporation on the planet must gear up in some way to deal with the challenges of the breathless growth and change we are all undergoing today....Someone is out there inventing a process, product or service that could make you obsolete overnight, and you know it. You may even know what that process/product/service will focus on, yet not have the slightest idea what you should be doing about it. It's a problem waiting to happen in the 21st Century." So begins the new e-book, Selling to International Markets by Patrika Vaughn (www.acappela.com), which details today's new communications methods and how you can utilize them to create business opportunities instead of problems in the 21st Century. Beginning with new trends in communications, this well-grounded book goes on to discuss options old and new, including Electronic Marketing, and how they can be adapted to your business. Should you have a web site? Online newsletter or e-zine? Offer Internet Chats to clients and browsers? Join related news and discussion groups online? What about Internet phoning, video conferencing, real audio, and credit card ordering? The pros and cons of each new communications methods is presented in language everyone can understand, followed by a list of questions to ask yourself to determine if you are ready for the inevitable growth and change of the 21st Century. Written by communications expert Patrika Vaughn, who has lectured from Florida to Finland, this is a book that will help you determine where you are in today's competitive race. It will then guide you to those changes that are appropriate for your continued business success.
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