BOOK PROMOTION
Even the best book won't sell unless people know it's
available.
Learn how to present your book for greater sales, whether you have a publisher or are
self-publishing
Week 1. Preparing your Press Room,
the basic tool of your promotion campaign
Week 2. Sell Sheets, Bookmarks and Postcards -
additional tools for
successful sales. How to create them and use them.
Week 3. Book Signings -
what to do and not to do at signings, and how to set
them up.
Week 4. Appearances and Events -
great venues for book sales. How to
determine which organizations, talk shows (radio and TV), and internet sites will be
interested in having you as a guest, and how to make contact with them
Week 5. Making your Book Available to Bookstores -
getting in with the
distributors that bookstores buy from
Week 6. Selling to Libraries & Special Markets -
With
over 15,000 public libraries, 73,000 school libraries, 15,000 special libraries
and 2,300 federal libraries in the U.S., selling to libraries is a worthwhile
effort. Learn how to reach them and how to identify and reach special
markets.
6-week classes begin the first Friday of each month - or take it as a One-on-One
and begin immediately upon registration.
Take as a One-on-One course:
1) begin any time,
2) work one-on-one with your instructor, and
3) take up to 10 weeks to complete.
Fee: $180.00. $225.00 for One-on-One
Student Comments:
"At last! A simple, easy to understand explanation of how to promote my book. This course was great, giving me step-by-step directions for composing all the elements of a successful book promotion. I'm telling all my writing friends about it." Melissa Renee
"I've always been intimidated about book promotion, but not any more. Thanks, Patrika, for making this clear for me." Reagan Reichert
Thought for the day: Experience is the hardest teacher. It gives you the test first, and the lesson afterword.