YOUR BUSINESS MAY BE AT STAKE

No matter whether you are a manufacturer/ wholesaler/ retailer/ service provider or government entity, you either are or soon will be affected by global competition. Europeans know this and have responded by banding together to create the Eurodollar as one means of making Europe more competitive in the global economy. We live in an age of rapid change, and require the more efficient communications and exchanges that a common currency can bring. Every company, organization and corporation on the planet must gear up in some way to deal with the challenges of the breathless growth and change we are all undergoing today.

The size of your organization doesn’t matter. Small retail and service shops are as vulnerable as the largest corporate giants - though findings indicate that Europe’s fastest-growing firms in the global economy are the smaller ones.

In the past five years Europe’s 500 fastest-growing companies created more than 180,000 jobs - just as Europe’s 500 largest companies slashed their payrolls by 600,000. These numbers parallel those in North America, and seem to indicate that the future of business (and particularly online business) is in smaller companies.

Though smaller companies have significantly smaller promotion and advertising budgets, such online innovations as e-zines tend to equalize. While larger companies have more resources, smaller companies have the advantage of flexibility - of being able to adapt to change as it occurs in the ways we communicate and do business. We’ll be looking at these specifics extensively - but first let’s look at the big picture:

It’s important to look at the 21^st Century as one full of opportunities, not problems. We’re living in a time of rapid growth and change. As existing systems/products/services are rapidly becoming obsolete, there is a need for constant learning and innovation.