About SELLING TO INTERNATIONAL MARKETS:

No matter whether you are a manufacturer/ wholesaler/ retailer/ service provider or government entity, you either are or soon will be affected by global competition. Europeans know this and have responded by banding together to create the Eurodollar as one means of making Europe more competitive in the global economy. We live in an age of rapid change, and require the more efficient communications and exchanges that a common currency can bring. Every company, organization and corporation on the planet must gear up in some way to deal with the challenges of the breathless growth and change we are all undergoing today.

Every company, organization and corporation on the planet must gear up in some way to deal with the breathless growth and change we are all undergoing today. Now there is a book that shows how to gain the competitive edge in today’s global economy.

The size of your organization doesn’t matter. Small retail and service shops are as vulnerable as the largest corporate giants - though findings indicate that Europe’s fastest-growing firms in the global economy are the smaller ones.

In the past five years Europe’s 500 fastest-growing companies created more than 180,000 jobs - just as Europe’s 500 largest companies slashed their payrolls by 600,000. These numbers parallel those in North America, and seem to indicate that the future of business (and particularly online business) is in smaller companies.

Though smaller companies have significantly smaller promotion and advertising budgets, such online innovations as e-zines tend to equalize. While larger companies have more resources, smaller companies have the advantage of flexibility - of being able to adapt to change as it occurs in the ways we communicate and do business. We’ll be looking at these specifics extensively - but first let’s look at the big picture:

It’s important to look at the 21^st Century as one full of opportunities, not problems. We’re living in a time of rapid growth and change. As existing systems/products/services are rapidly becoming obsolete, there is a need for constant learning and innovation.

Someone is out there inventing a process, product or service that could make you obsolete overnight, and you know it. You may even know what that process/product /service will focus on, yet not have the slightest idea what you should be doing about it. It’s a problem waiting to happen in the 21^st Century.

"Whether you are a manufacturer, wholesaler, retailer, service provider or government entity, you either are or soon will be affected by global competition. Someone is out there inventing a process, product or service that could make you obsolete overnight, and you know it. You may even know what that process/product/service will focus on, yet not have the slightest idea what you should be doing about it. It’s a problem waiting to happen in the 21^st Century."

So begins SELLING TO INTERNATIONAL MARKETS, which details today’s new communications methods and how you can use them to create business opportunities instead of problems in the 21^st Century.

Beginning with new trends in communications, this well-grounded book goes on to discuss options old and new and how they can be adapted to your business. Should you have a website? Online newsletter or e-zine? Offer Electronic Marketing, Internet Chats to clients and browsers? Join related news and discussion groups online? What about Internet phoning, video conferencing, real audio and credit card ordering?

The pros and cons of each communications tool is presented in down-to-earth language, followed by a list of questions to ask yourself in order to determine if you are ready for the inevitable growth and change ahead.

Technology is no longer an enabler but a driver of change. SELLING TO INTERNATIONAL MARKETS provides the information executives need to use technology to achieve the vision of their organization, whether an established bricks-and-mortar, a government agency, or a new Internet-enabled business. The size of your organization doesn’t matter. Small retail and service shops are as vulnerable as the largest corporate giants — though findings indicate that the fastest growing firms in Europe and the US are the smaller ones. All of you have become information providers, and it has become necessary to provide that information at a faster and faster clip.

This e-book shows executives and business owners how to get the most out of technology in terms of customer relationships. It helps leaders of organizations gain the critical IT knowledge essential for a competitive edge in today’s Internet economy.

The author poses the following questions:

1. What kind of products/services will satisfy my customers’ wants/needs in five years?

2. What trends are forming in my industry?

3. Who are the movers and shakers, and what are they saying?

4. Who can I identify right now as potential competition?

She then explains how you can find answers to these questions, then determine which communications tools will best achieve your specific goals.

Written by communications expert Patrika Vaughn who has lectured from Florida to Finland, this book will help you determine where you are in today’s competitive race,l then guide you to those changes that are appropriate for your continued business success.

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